Requirement
Develop a POP design (arc) for the current Sunsilk Campaign, this element will be placed in Modern Trade channels. Two proposals were presented to the marketing team.
Sketch 1
Aligned to the campaign’s brandguidelines. Using elements from the Key Visual and playing with the cream and brand shapes.
Digital Sketch 1
Sketch 2
Disruptive option. Using dummies to represent the products and aligned to the brandguidelines from the campaign. The use of levels and dummies enhanced the structure of the arc
Digital Sketch 2
